The mHealth Entrepreneur Hero's Journey... PLUS
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.


… What A Skateboarding Pioneer Can Teach You About Creative Passion and The Value of Community


Creativity sparks WHY you do what you do.

As an entrepreneur, it’s your passion that bubbles up new ideas, keeps your computer glowing all night long as you test and seek answers, and ultimately creates new solutions.

Entrepreneurs are often misunderstood. It’s a lonely journey, filled with pitfalls, roadblocks, and bottlenecks.

It takes courage to test your limits and step boldly into the unknown.

What Story Do You Tell Yourself?

As this post reveals, we all tell stories using the same basic formula. Even the stories we tell ourselves. In The Hero With a Thousand Faces, Joseph Campbell developed the Monomyth, which is the theory that describes the universally-understood pattern of triumph over adversity, as told from the hero’s perspective.

As an mHealth entrepreneur, you’re thrust in the starring role as the hero. You are the center of your own myth.

What makes this Hero’s Journey so difficult is most entrepreneurs chose to go it alone.

They aren’t plugged into a like-minded creative community. They lack a connection to a community where they can share creative ideas, and build upon these ideas to create something bigger and better.

In the 1980′s a creative community emerged. It started in empty swimming pools in Southern California, and spread across the United States… and the rest of the world.

The creative heros were kids.

Kids that felt they didn’t fit in anywhere. These kids weren’t traditional sports jocks. They weren’t stoners or druggies. They weren’t the straight A kids.

Yet, these kids were seeking individual expression. They needed a passion to fuel their innate talents and creativity.

Enter Stacy Peralta. He formed the Bones Brigade.

Who were the Heros of the Bones Brigade?

Kids. Kids with the names:  Rodney Mullen, Mike Mcgill, Tommy Guerrero, Steve Caballero,Lance Mountain, and Tony Hawk.

Skateboarders. Before the Internet and YouTube. Before websites. Before the X Games. 

Today skateboarding is everywhere. Thousands of YouTube videos. Skateboard sites. Skateboard shops. 

Stacy’s brigade of skateboarding kids were a group of passionate, creative geniuses.

And the passion fire lives on… even 30 years later as these kids are now middle age.

Tony Hawk emerged as the face of skateboarding. Mike Mcgill, Tommy Guerrero, Steve Caballero,Lance Mountain all remain active in skateboarding.

Need a Spark of Passion for Your mHealth Hero’s Journey?


Check out Rodney Mullen’s TED Presentation: Pop an Ollie and Innovate.

Even if you’ve never hopped on a skateboard, Rodney’s passion for the creative process is infectious.

PLUS… he explains how the open skateboarding community fuels creativity purely for passion’s sake.

Imagine… if mHealth entrepreneurs rather than slugging away alone came together in a like-minded, open community… and created mHealth apps and solutions…

Purely out of passion?

Write the TED Talk you’ll deliver 30 years from today.

Plug into a community that fuels your passion, sparks your creativity, and supports your Journey.



photo credit: Raka18 via photopin cc

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