Why Infographics for Healthcare IT Marketing
Looking to add a boost to your healthcare IT marketing efforts?
Consider the impact and benefits of infographics.
Infographics offer benefits on both the front-end of your marketing- attracting attention- and on the bottom of your marketing funnel- helping you move qualified prospects to sales. Let’s take a look at the power of infographics.
What Makes Infographics Work for Healthcare IT Marketing?
In a crowded market filled with lots of text-based information, especially when it comes to concepts such as healthcare IT services, an infographic has the potential to break through and connect with your prospect. You see, we’re wired to process information visually. In addition, infographics are more engaging, persuasive, and memorable than plain, old text information.
Infographics are shared. With the visual nature of infographics, your visitors are more apt to share your content on Facebook, Twitter, Linkedin, and even Pinterest. People share them because they find them interesting and the information easy to grasp.
Infographics can be used in multiple information formats and purposes. You can use an infographic in a presentation, either live in person, or online in a webinar or Google Hang Out. You can embed an infographic within a download report, white paper, or guide to increase understanding and engagement of your healthcare IT solutions.
You can re-purpose infographic content. The imagines used can be broken down into individual slides and presented as a slide deck on SlideShare. Audio added to the slide deck turns into a video. The individual slide images and concepts can be expanded into stand alone blog post. All of this re-purposed information can then be promoted via social media to continue to spread the word about your products and services.
Infographics for Faster Decisions from Prospects
As the infographic shown below illustrates, one of the greatest benefits of using infographics in your marketing is to speed up the decision making process. When you’re able to visually present how your healthcare IT solutions work, how the implementation process works, illustrate the training support you provide, it helps your prospects understand the advantages you offer. It removes doubt and hesitation because they can “see” how your product or service will work in their healthcare environment. They can experience what life will be like working with you. You provide them with that “a ha” moment.
Grab attention of your prospects. Create content that people will want to share. Offer content that engages, educates, and motivates your prospects. Package your content up and use infographics to boost your healthcare IT marketing efforts and land more sales.
About Sam Stern
Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.