Change is happening. Marketing is shifting from a seat-of-the-pants, gut-feel to a data-driven system.
Sure, there’s still room for creativity and fresh approaches, but facts based on data drives sales now.
“We’re seeing that companies are interested in leveraging more and more types of data to increase the effectiveness of their sales processes and to understand customers and their behaviors better,” says Jonathan Gray, vice president of marketing at Revana. -
Health IT firms proficient at gathering and acting on the behaviors and interests that customers and prospects share within their marketing and sales processes are able to engage with customers and prospects more effectively and drive higher conversion rates. Plus, data and analytics can be used to track and analyze the performance of marketing campaigns and marketing tactics, such as the use of an individual social media channel. As a result, iterations of marketing efforts can be made based on what the data reveals about how customers and prospects respond.
What’s needed to obtain valuable marketing and sales data from customers and prospects?
Your prospects and customers will sacrifice privacy and share information if they feel you have something of value to deliver and they trust you.
So, what slice of Big Data will you dominate?
Why not grab a slice of what impacts your marketing and sales first… before you even dip your toes into the whole healthcare Big Data universe?
Use the data from your customers and prospects to Bake In your healthcare IT products and services. Create healthcare IT products and services that sell themselves.
This is your BIG Data advantage.
Discover how to tap your BIG Data advantage in marketing your Health IT business.