Health IT Marketing: When Should You Hire a Marketing Agency?
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

Timing is everything.

In business, it’s usually best to take a proactive approach to things before they turn into a crisis.

For example, you would hire a CPA or tax attorney before an IRS audit letter hits your mailbox. Likewise, you would hire a CPA or tax attorney for specialized experience and insights you don’t have in-house. You’re in the health IT business, not the tax business. Also, you might hire a CPA to handle ongoing accounting and tax tasks to allow you to focus on your priorities and things you do best- such as product development, fund raising, recruiting and training key staff positions, etc.

The same thinking holds true when hiring marketing help.

You seriously consider hiring marketing help to avoid a lack of sales and a resulting revenue/cash flow crisis.

Get Marketing Help for Your Health IT Firm 

When you’re:

1. Not hitting sales targets. Revenues aren’t hitting your goals. Cash flow is tight.

2. Marketing is lacking. Key components of an effective inbound marketing and lead generation system are missing or not performing. 

3. Too busy on product development/fund raising/building your team. Marketing isn’t your priority.

4. Not able or planning to do marketing in-house. You lack talent/skill set to do it in-house, or your business model does not include hiring a marketing staff.

5. Simply Stuck. Need ideas or insights from an experienced marketing pro. Your believe your health IT business would benefit from the expertise and network a digital health marketing specialist offers.

5. Not sure exactly what the problem is.  You want an assessment. You need an examination of your marketing and sales system and know an expert diagnosis would point you in the right direction.

6. Caught up in tactics execution and lack the time and expertise to put together a marketing strategy.

7. Looking for a fresh, objective perspective way to present your brand.

8. Wanting an objective, third party voice to to execute your content. You believe this objective voice will increase credibility with your prospects. Your attempts to connect with prospects using content isn’t working. You have difficulty talking about your brand objectively.

Take the next step.

Let’s talk and see if we’re the marketing agency fit for your Health IT business.

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photo credit: ToniVC via photopin cc

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