Why your Health IT firm needs cornerstone content
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

 The “Freedom Stone” was once proclaimed to be “the bedrock of a new symbol of American strength and confidence.”  This cornerstone, laid at the site of Ground Zero of the World Trade Center on July 4th, 2004 was two years later quietly removed from the site.

With the Freedom Tower now nearly complete, the cornerstone remains missing.

Politics, plunder, and emotional debate have haunted the building of The Freedom Tower and the development of the World Trade Center Ground Zero site.

By laying this magnificent cornerstone, we are sending a message to people around the world.”  They said:  “This stone will remain a symbolic cornerstone for the rebuilding of New York and the nation.” NTC Mayor Michael Bloomberg  

Missing “Cornerstone” Content on Your Health IT Site?

 Your Content Marketing and the building of your Health IT business needs a cornerstone.

Your “Cornerstone” Content positions you to attract targeted prospects to your website. Cornerstone content provides the avenue to building relationships with your prospects. Your “Cornerstone” Content earns trust. Other websites link to it. It stamps you as the Authority. These links and  Authority stamp of approval raise your search rankings with Google.

Follow these 5 strategies outlined in this post to feel the Google love with your Cornerstone Content:

 1. Keyword Research- Your visitor has a question in his head. What keyword phrase responds to the relevant question your visitor types into Google? Now, without having the keyword data from Google, it’s more important to source keywords from your prospects and clients.

2. Title Tags and Headlines- The Title Tag must include the keyword phrase. The headline must earn the click from the search results and Social Media shares. Nailing the Title Tag and Headline is key.

3. Content that Delivers Value- Regardless of the number of words, your content must answer pressing questions and deliver value. Content that delivers value earns links. With the current content saturation, it might take a deeper dive and more words to earn links and Social Shares.

4. Content Landing Page- Your Landing Pages must be easy to read. Landing pages can also earn links and boost search rankings. All things being equal, better rankings of your Landing Pages mean more traffic and more leads. It pays to spend time optimizing your Landing Pages for usability and SEO.

5. Related Content- Perhaps a Resource Page is the answer to offer your readers more information. A Resource Page beefs up your relevant internal links on your site.

Your website visitors first look for useful, relevant content. If the content is engaging and comprehensive, it earns links and Social Shares. Congratulations… You’ve created Cornerstone Content that Google loves.

Need more about the ins and outs of Content Creation?

Grab the FREE Content Guide.

 

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