Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

As entrepreneurs, we all make mistakes. While we are admired for our boldness and confidence, we hate being wrong and admitting our shortcomings.

Of course, there are things I would do differently in my business. One of the top ones would be modeling. One of the best ways to improve your business is to find others, models, who have taken the path you are on. It’s seeking out a business owner or business who has accomplished the results you want to achieve.

Jim Collins’ Good to Great cites examples of good companies and what they did, and most importantly, how the leaders of the business thought and acted, to become great companies. This modeling in a book opened up ideas to apply to my own business that would have taken me years to discover on my own.

I’m constantly reading blogs and educational information online. From these I find tiny little gems I can use to improve my business. For example, other blogs provided the background to create these blog posts here at Modallic. We strive to adopt these Social Media practices, and believe these tactics will help you too:

The Perfect Facebook Business Page Post for mHealth Marketing

The Perfect Digital Health Linkedin Company Page

The Perfect Linkledin Update for mHealth Marketing

The Perfect Google+ Page for Digital Health Marketers

mHealth Social Media Marketing: How to Write the Perfect Google+ Post

Digital Health Social Media Marketing: Twitter Best Practices

The Perfect mHealth Facebook Business Page

A Look Inside an mHealth Blog Post

How to Write the Perfect mHealth Blog Post

Over time, following these little details found in these posts act as a guide to achieve better results and more efficiently and effectively run my marketing and business.

Ask yourself these questions:

Who do you model?

Where do you go to seek tiny changes that added together can make a big difference in your business?

How do you make money?

What’s the long-term vision for your business?

Have you modeled it?

Who fits the above questions that you can model?

Modeling is about finding someone who has the results you wish to achieve. For instance, if you wanted to grow a Digital Health business to a $100 Million market cap, you should find other businesses (don’t disregard non-health or tech businesses) who have achieved this goal.

Learn the following from these models:

  • What do they believe? Adopt useful beliefs as your own.
  • What are their decision criteria? Success is a result of better choices. What factors do they use to select choices?
  • What are their habits? Adopt there activities and action steps.

If you had the chance to start from scratch again, what would you do differently?

P.S.— If you want to “model” Social Media Best Practices, grab the Digital Health Social Media Guide.




photo credit:  Alex Osterwalder

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