The best content marketing educates. It provides information to your potential buyers, giving them what they need to make a decision about your digital health solution without resorting to a forced, hard-sell approach. Content marketing puts the buyer in control, yet you totally control the amount, quality, and how you present your content.
Content Marketing Institute offers two great resources on using content to educate.
Creating content that’s funny, hands-on, different, takes your readers to exciting new places, and is stress-free is no easy task. The professional teacher spends hours preparing a lesson plan with careful thought given to the learning objectives and the capabilities and interests of the students.
Likewise the professional content marketer prepares a thoughtful content strategy and deeply understand the wants of potential buyers.
The more you educate your potential buyers, the less you need to sell them. Actually, the more you educate, the more buyers are open to your sales messages. Yes, this is how content marketing works in best practices, and in this resource you’ll discover how some of the leading brands master this content marketing strategy.
Which of these 17 content marketing examples apply most closely to your digital health business?
For more information on how to use content to educate potential digital health buyers, please download the free guide: