How to Create Content for mHealth Marketingjpg
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

Creating content for your mHealth marketing can seem like a huge challenge. It’s not your business or focus. Yet, creating business that educates, engages, and entertains really IS your business.

Remember, you are a media business. Educational, informative, compelling, inspiring, and entertaining content is how you separate your business from the competition.

So, when you’re stuck for content ideas, refer to this infographic of 22 Ways to Create Compelling Content… for your Mobile Health Marketing.


You’ll find great ideas here in these 22 ways to create content. I especially like the Best and Worst Case Studies, especially for use in highlighting your particular business services and processes.

One extremely effective way to create content is missing here.

23. Answer Your Prospects and Clients Most Pressing Questions

Every day prospects are calling you, or you’re in sales or presentation meetings and questions come up about you, your company, your products and services. Answer these questions on your website. Blog the responses to these questions.. even the difficult ones.

Typical questions prospects ask:

How much is your product or service?

How does your product or service compare to X?

How are you better than X?

Why should I do business with you vs. X?

How is x feature or benefit of your product or service better than y?

Another great way to uncover the questions your prospects and client s ask is to gather your sales and customer service team together and hold a brainstorm session. Here’s a story of one business who spent 90 minutes a day over a three day period to write the answers to prospects and client questions to create over 100 blog posts. The end result in business:

The business went from 1 lead a month to averaging a lead a day, and estimates the business in the first year will add $500,000 to $1,000,000 to the bottom line.

Use this as a guide to create compelling content and boost your mobile health marketing efforts.




photo credit: plantronicsgermany via photopin cc

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