Pinpoint Health IT Content Marketing Pain Points
Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

You know doing Content Marketing isn’t an option. It’s a MUST if you want to attract prospects, build relationships, earn trust, and capture profitable clients.

But where do you start?

More than likely, you already have some content assets in your Health IT business. 

Perhaps you’ve written blog posts, but not consistently?

You’ve no doubt answered prospect and client questions- both email and over the phone, or in-person?

You’ve created presentations and proposals to potential clients…

You already have a website that talks about you and your company, introduces your prodcuts and services, and talks about the problems you solve.

Yes, you do have content, but you’re not sure how effective it is in attracting, engaging, and converting prospects into clients.

To take a close look at your content, and pinpoint areas where you can improve your content marketing, here are 5 Areas to review.


5 Content Blind Spots

Data and infographic by AWeber


Email marketing to capture sign ups and notify subscribers of blog posts, podcasts, and other content on your website is crucial in building relationships and ultimately earning trust with your prospects.

Don’t forget multimedia content you’ve created. Share any interviews, presentations, videos, and Slidedecks with your email subscribers.

Curating, re-purposing, and sharing content is always a smart move. Focus on evergreen content- content that speaks to the problems your prospects have and the solutions you offer. Always get permission and attribute content you are sharing. In addition, ask the the original content creator to help you promote the content.

Focus on quality content.

Does the content you create, share,  and re-purpose truly add value for your prospects and clients? Does it speak to their problems and challenges? Does it offer solutions?

Content marketing offers a huge upside in attracting prospects, educating and qualifying leads, and converting leads into clients. Content marketing also helps you attract marketing partners, and gives your happy clients the tools to advocate your products and services.

Content marketing requires a commitment of time, effort, and sometimes money. Quality- content that delivers value- and consistency that builds trust over time- are the keys to making content marketing work.

While there are lots of moving parts and approaches to content marketing, visit these 5 areas to make sure you’re not making fatal content marketing mistakes.


Want to Create “Killer” Content Marketing for your Health IT business?

Content that positions you as THE clear choice to your prospects?



photo credit: Mukumbura via photopin cc

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