Podcast

Ordered by Date

  • mHealth Marketer Podcast

    #020- Digital Health Marketing: How Much Does Hiring a Marketing Agency Cost?

    Is shopping for professional marketing help for your digital health business the same as buying a new copier or office [...]

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  • mHealth Marketer Podcast

    #019- Digital Health Marketing: How to Choose the Right Marketing Agency

    The Right Marketing Agency can make or break your digital health business. The RIGHT marketing strategy and execution potentially leads [...]

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  • mHealth Marketer Podcast

    #018- Digital Health Marketing: How to Work with a Marketing Agency

    Technology-enabled collaboration borrows from examples of collaboration in nature. The structure and hierarchy of the beehive results in honey. Ants [...]

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  • mHealth Marketer Podcast

    #017- Digital Health Marketing: When to Get Marketing Help?

    Timing is everything. In business and in life. What’s the best time to hire outside marketing help for your digital [...]

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  • mHealth Marketer Podcast

    #016- Digital Health Social Media: LinkedIn and Google+ Best Practices

    For many digital health marketers, especially enterprise B2B firms,  LinkedIn and Google+ are “go to” Social Media networks. Today, we’ll [...]

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  • mHealth Marketer Podcast

    #015- Digital Health Social Media: Twitter and Facebook Best Practices

    Two of the largest Social Media platforms are Twitter and Facebook. Each of these networks offer benefits and drawbacks for [...]

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  • mHealth Marketer Podcast

    #014- Digital Health Social Media: Time, Team, and Tools

     Today  we’ll explore the three “T’s” of social media marketing: Time, Team, and Tools. To make your digital health social [...]

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  • mHealth Marketer Podcast

    #013- Digital Health Social Media: Have a Plan

    Social Media offers a powerful opportunity for Digital Health marketers to connect with health IT influencers, key decision makers, and [...]

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  • mHealth Marketer Podcast

    #012: Digital Health Start Up Success Story

    Nearly five years ago, shortly after the launch of the original iPhone, four guys appeared at my office with an [...]

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  • mHealth Marketer Podcast

    #010: Healthcare IT ROI: Show Me the Money

    Last week we explored how a lean, agile approach is required in healthcare IT product development and marketing.  Is there [...]

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  • mHealth Marketer Podcast

    #009: mHealth, Digital Health, TeleHealth, Healthcare IT: What Is It?

    Right now, we’re hearing all sorts of buzzwords about communication and information technology in healthcare. Jonah J. Czerwinski, senior advisor to [...]

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  • mHealth Marketer Podcast

    #008- Digital Health Marketing- Branding and Positioning Action Plan

    To compete in a crowded, noisy marketplace today, you must first do your homework to create a smart strategy. We [...]

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