Digital Health Marketing: How Much Does Hiring a Marketing Agency Cost? [ 7:39 ] Play Now | Play in Popup | Download

Is shopping for professional marketing help for your digital health business the same as buying a new copier or office […]

#019- Digital Health Marketing: How to Choose the Right Marketing Agency [ 4:42 ] Play Now | Play in Popup | Download

The Right Marketing Agency can make or break your digital health business. The RIGHT marketing strategy and execution potentially leads […]

Digital Health Marketing: How to Work with a Marketing Agency [ 6:27 ] Play Now | Play in Popup | Download

Technology-enabled collaboration borrows from examples of collaboration in nature. The structure and hierarchy of the beehive results in honey. Ants […]

Digital Health Marketing: When to Get Marketing Help? [ 4:44 ] Play Now | Play in Popup | Download

Timing is everything. In business and in life. What’s the best time to hire outside marketing help for your digital […]

Digital Health Social Media: Linkedin and Google+ Best Practices [ 10:22 ] Play Now | Play in Popup | Download

For many digital health marketers, especially enterprise B2B firms,  LinkedIn and Google+ are “go to” Social Media networks. Today, we’ll […]

#015- Digital Health Social Media: Twitter and Facebook Best Practices [ 8:55 ] Play Now | Play in Popup | Download

Two of the largest Social Media platforms are Twitter and Facebook. Each of these networks offer benefits and drawbacks for […]

#014- Digital Health Social Media: Time, Team, and Tools [ 9:13 ] Play Now | Play in Popup | Download

 Today  we’ll explore the three “T’s” of social media marketing: Time, Team, and Tools. To make your digital health social […]

#013- Digital Health Social Media: Have a Plan [ 8:54 ] Play Now | Play in Popup | Download

Social Media offers a powerful opportunity for Digital Health marketers to connect with health IT influencers, key decision makers, and […]

#012: Digital Health Start Up Success Story [ 4:44 ] Play Now | Play in Popup | Download

Nearly five years ago, shortly after the launch of the original iPhone, four guys appeared at my office with an […]

mHealth Marketer Podcast #010 [ 5:08 ] Play Now | Play in Popup | Download

Last week we explored how a lean, agile approach is required in healthcare IT product development and marketing.  Is there […]

mHealth Marketer Podcast #009 [ 6:27 ] Play Now | Play in Popup | Download

Right now, we’re hearing all sorts of buzzwords about communication and information technology in healthcare. Jonah J. Czerwinski, senior advisor to […]

mHealth Marketer Podast #008 [ 6:35 ] Play Now | Play in Popup | Download

To compete in a crowded, noisy marketplace today, you must first do your homework to create a smart strategy. We […]