What’s one of the best ways to convince prospects that you are the “Go-To” choice?
Have happy clients tell your story.
Sharing Client Success Stories SHOWS prospects the problems you solve, the solutions you offer, how you work, and the results you help your clients accomplish.
It’s pumped-up social proof.
Success stories build trust, credibility, and value in the eyes of your potential clients.
The story of your health IT brand is there. You are writing your brand story everyday in how you market, sell, and deliver your solutions. The best way to tell your brand story is through heartfelt, compelling success stories- told from the viewpoint of happy, satisfied clients.
With every client success story you gather and tell, you reinforce your brand and set your business apart from the competition.
Isn’t this the goal of your Health IT business?add credibility
In addition to communicating credibility and results, success stories increase sales, shorten the sales cycle, help you sell more to existing clients, attract media attention, and grow support for your causes and ideas.
With all the competition, all the media noise, clients need evidence in making buying decisions. Your Success Stories fill this need. With Success Stories you help your prospective buyers understand the experiences of other buyers.
Storytelling keeps prospects and clients interested, engaged, and able to remember information.
Success Stories boost the credibility and trust of this interest and engagement.
How to Capture Health IT Success Stories
The best way is to ask right up-front.
Make Success Stories part of your Client Agreement.
Explain to your new client that part of cost of your product or service is agreeing to help tell a Success Story. Of course, any cost you propose to your new client must offer value. You must explain how documenting your clients’ future Success Story will deliver value for THEM.
Asking up-front demonstrates confidence that you will deliver results and the new client will be happy. It sets an expectation for success. But, explain to the client tangible value the will receive from helping to tell their Success Story.
When you tell a client’s Success Story in a way that can be used over and over, you and the client have multiple ways to use this content:
- Blog posts
- Press Releases
- Embed within ebooks, white papers, and download guides
- Share in webinars on live presentations
- In trade newsletters and on industry websites
- Podcast or video interviews
Explain how the client can leverage and share the Success Story to gain increased exposure, credibility, and trust in their OWN business.
Sharing and telling Success Stories is a Win-Win for both you and your client.
Discover how Stories are the Difference Maker in YOUR Health IT business.