Sam Stern

Sam is the Founder and Chief Marketing Technologist at Modallic. Modallic specializes in brand development and marketing for Mobile Healthcare Technology (mHealth) firms. As a life-long entrepreneur, Sam directs the mHealth storytelling and mHealth agile marketing process unique to the Modallic approach.

Mobile apps are exploding including Mobile Health apps.  Consumers launched nearly eight mobile apps per day in 2012. So, the question is: How do you get traction for your mobile health app?

Follow these 4 Essential Tips for Marketing Your mHealth App from this Entrepreneur article:

1. Solve a Problem- What health related problem does your mobile app solve? The more urgent and the more widespread the problem, the better. Does your app help people lose weight or stick to a fitness plan? Certainly a widespread problem but not necessarily urgent. On the other hand, an app that monitors blood pressure or blood sugar levels, or reminds people to take medications at a certain time, is more urgently needed. You app can solve the intrinsic health problem, such as actually measuring blood pressure or blood sugar levels. Or, you app can take the form of an enhancement- for example, a daily exercise guide to lower blood pressure levels.

2. Must Be Intuitive- Users must be able to figure out how to use your mHealth app almost instantly without instruction. If not, people won’t use the app. An app that is easy to use delivers a great user experience. Also, you want to deliver an app without bugs that doesn’t crash.

3. Start Marketing Before…- Don’t wait until your app is all “sanded and polished”. Start marketing while your app is in development. Get your mHealth app in the hands of healthcare professionals and industry influencers. Don’t forget Mobile and IT industry people outside of healthcare. This plants the seeds of your marketing, gets you on the radar of people who can help spread the message about your app, and kick starts your marketing.

4. Smart Distribution Strategy- You’ll want to get press coverage about the launch of your Mobile Health app. Getting on the Top Lists of iTunes or Google Play in the Health and Fitness categories will help. Encourage reviews of your app to gain increased exposure and credibility. Consider running contests, special promotions, or partner with a related publication or website who has a large following on their site or in social media.

BONUS: Special Interest for Enterprise Solutions: “App” Your Solution

Not in the consumer mobile health app space? If you deliver IT product or service solutions to healthcare providers, why not develop an app to showcase your healthcare IT solutions to help spread the word? For example, a business that delivers mobile communication solutions in an emergency room setting could develop a mobile app for hospital IT departments to assess their communications systems.

Today, a Mobile First mindset is what’s needed as more and more people are leaving the desktop and have online access in their pocket at all times in any location.

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Photo Provided by Jack Kennard

mHealth Marketer Podcast
mHealth Marketer Podcast