Note: This blog originally ran on the mHimss website  in suport of a consumer engagement “tweet up” As a start-up […]

Do you ever wonder what separates the “good” from the GREAT? Michael Jordan is recognized as the greatest basketball player. […]

Understanding and creating a clear picture of your Buyer Persona is critical. Telling a power-packed mHealth story takes some serious thinking […]

In this blog post, you discovered the need to create an agile Buyer Persona. Now, let’s dig deeper and understand […]

mHealth firms face a huge inherent marketing challenge: Pinpointing exactly who is your buyer and the end-user of your mHealth […]

In the Mobile Health space, it’s easy to get lost in the technology and the Big Data. The pace of […]